Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Smosh Summer Games: Wild West
Project Type
Social Campaign
Date
July 2017
Role
Social Media Producer
When the Smosh and Smosh Games YouTube channels were owned and operated by DEFY Media, the casts combined twice a year for month-long tentpole activations: Summer Games and Winter Games. These major events would take over the Smosh Games and Smosh Pit YouTube channels, as well as their other social channels, for an entire month. In 2017, the theme for Summer Games was "Wild West."
As Social Media Producer, I was on set for the week-long Summer Games: Wild West shoot, snapping behind-the-scenes photos and video clips for teasers and future posts. I worked with the talent, designers, and editors to capture and edit content, and created a social content calendar around the activation that aligned with our YouTube upload schedule. I also posted countdown images, "WANTED: Dead or Alive" posters for each cast member, and timely reactions around each release, so that I could help keep engagement high throughout the month.
